For AKQA Berlin, I wrote a series of Porsche Motorsport articles, covering everything from race reports to in-depth features on the racers themselves. Each piece combined the technical expertise of motorsport with storytelling that brought the personalities behind the wheel to life. The challenge was mastering the technical language of motorsport to satisfy die-hard fans while maintaining Porsche’s signature tone of sophistication. Balancing the precision of racing terminology with storytelling that felt true to Porsche’s brand identity made the project both complex and rewarding.

Series of images featuring race cars on track, driver portraits, racing team members, and classic cars, accompanied by German text discussing racing and automotive topics.
A webpage containing racing car images and articles about motorsport events, including historic and recent race cars at various circuits.
A collage of racing-related images, including a pit stop scene with a Porsche racing car and team members, a pack of race cars on a track, a podium with racing drivers holding trophies, a Formula E car on a track, two race cars with drivers in racing suits and helmets, and a team photo of five young esports players in front of a RaceBorn banner.
A technical article about Porsche Motorsport events and races, featuring images of race cars on the track and during pit stops.