Close-up of a red apple with a green leaf on a dark background.
Series of social media story slides featuring Nike and Nike Mind Sets branding, with photos of young people outdoors, one lying on grass with eyes closed and another in socks and sneakers, overlaid with colorful shapes and text.

Just do it.

That’s what we’ve always been about.

But sometimes, how you feel is more important than what you do.

Let’s do a few sets for our minds.

Let’s move for how we feel, not for what we achieve.

Move away from pressure and perfection. Move towards feeling good.

Movement positively impacts your mental health, and Nike is the expert in movement. So, we built a platform to leverage the healing power of movement and shifted the focus from just doing to feeling.

Nike Mind Sets is a movement series designed for the mind, an uplifting program that helps Nike Members move in any way that feels good for their mental well-being.

Image of a webpage related to World Mental Health Day featuring people engaging in physical activities like running and relaxing, with text about mental well-being and a 'Learn More' button.

I wrote editorials for the Nike App, Nike’s first Audio Guided Walk, and global TRAINED podcast episodes about burnout.

The initiative to prevent and recover from mental health issues with movement is a new and powerful direction for a usually performance-focused brand.

A large promotional banner for Nike's Mind SETS series featuring images of people engaging in fitness activities, with text reading 'A Movement Series Designed For Your Mind' and 'How are you feeling?'.